Efforts to turn culinary culture into national trademark
The association held that the project, which began in 2022 and is to run until 2024, will bring about a variety of benefits to people, producers and travel companies in Vietnam. Firstly, the project is expected to enhance the popularisation of nutritional sciences, contributing to providing consumers information on the origin of ingredients, cooking methods and ways to combine ingredients and spices of specialties in different regions, thus making it easier to pass on to future generations. Secondly, it aims to boost the culinary economy by benefiting businesses, localities and producers involved in food and food ingredient supply. A unique culinary trademark will help to promote tourism and encourage businesses to enhance the quality of their products and improve the competitiveness of Vietnamese food products. Last but not least, through the project, national culinary culture will be promoted among people inside and outside the country, contributing to boosting tourism ...