Promoting Vietnamese Culture to the World
Tran Hai Linh, member of the Central Committee of the Vietnamese Fatherland Front, chairman of the Vietnam -Korea Business & Investment Association (VKBIA). Clarifying the “cultural industry” What are the reasons for South Korea’s success in promoting its culture to the world? With an early vision of policy making for the development of the cultural industry, persistence, unity in long-term strategic planning, and effective methods of simultaneous implementation, Korea has succeeded in building and promoting soft power resources. For example, the “Hallyu wave” is an obvious factor. (Hallyu is the term used to refer to the phenomenal growth of Korean culture, since the late 1990s). Korean cultural goods that have become mainstream include movies, K-pop, K-dance, food, fashion, and cosmetics. These goods are popular in regions with cultural similarities such as China, Taiwan, Japan, and some Southeast Asian countries. They also have a certain influence on regions w