Nearly Half of Digital Consumers in Vietnam Use Cashless Payments
Vietnam is a top market in adopting new technologies, in which 58% of digital consumers have used online banking solutions, e-wallets, money transfer applications, and digital banking, VNA reported. A customer uses her MoMo ewallet to pay for a cup of Starbucks coffee. Vietnam is a top markets for the adoption of new technologies. Photo courtesy of the MoMo According to the “SYNC Southeast Asia” report on digital consumers in Southeast Asia in the new stage of development, Vietnam has nearly 80% of the population represented as digital consumers. This is a period when Vietnamese digital consumers use more platforms than ever before, with the dominance of the e-commerce market accounting for 51% of online spending. At the same time, social networks account for nearly half of online discoveries, including images at 16%, social media videos at 22% and related tools such as messaging at 9%. Vietnam is among the top markets in adopting future technologies such as fintech an